Social Media Marketing Vs. Print Media

Social media has well and truly taken over the world. Today there are many businesses that operate through social media. Of course, if a company or a brand does not have a good social media presence, it is quite hard for them to reach their audience and make a big difference through their marketing effort. The tips and suggestions which are listed in this article will be of use to you as you strive to make your social media marketing efforts successful. It details the differences between these two channels so you will be able to make a well informed decision.

Cost Effectiveness

Needless to say social media marketing will be cheaper than print media marketing. You will have to spend quite a lot of money to reach a wider audience through print media. Of course if your target customers are spread across a large geographical territory, it will be quite hard for you to reach all of them through print media. You will of course have to spend a lot of money in order to do so. But social media marketing gives you the chance to reach a wider audience at a more affordable rate. If your target market is spread across a wide geographical area, this method will surely be more effective for you.

Longevity of the Campaign

This is where social media becomes a disadvantage. The longevity of a promotion which is carried out on social media is very little while a print advertisement will surely last longer. People are always looking for newer information on social media, so they will naturally get bored with the old ads. In print media, what you print will be on the on the page for always. This is a definite advantage. If you want to know more information about this aspect, you will find it here.

Creativity

A social media ad campaign can truly be designed in a creative manner. You will be able to use a variety of different media to enhance the appeal of the ad campaign. You can use videos, different music as well as a number of different images to communicate what you have to say. This can be a disadvantage of traditional print media as you will only be able to use words and pictures. So your creativity will be hampered. You will have to look for ways to make your advertisement truly stand out. For this purpose, you will have to make sure that you use lots of different methods. With the help of a good creative agency it will be easier for you to do this.

Viral Appeal

A social media ad can and will be shared multiple times by your customers. This will create organic growth for your brand. If you do the campaign right you will be able to expect a number of people to share your posts. But in traditional media channels this will not be true.

Hope the information and tips above will help you to make a well informed decision. Do ensure that you weigh the pros and cons of each method that is available to you and make a decision.

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