A business’s branding is its personality, it is how the outside world that includes all itsstakeholdersview and relate to your business. It is the image yourbusiness projects. It is therefore one of the most crucial aspects of your business and must be nurtured and guarded zealously. While some may believe branding is about the logo, colours and tagline, it is not. There is a gamut of detail that make up a business’s brand, from the imagery used in communication that reflects a certain stance or position the brand takes, to the language and tone of voice used in its communication to the kind of influencers that the brand associates itself with and so on.
Branding is becoming very important for business. As more and more consumers graduate online and more small and medium businesses set up shop online the competition to stand out as a unique entity with a unique offer that speaks to consumers’ hearts and minds is increasingly difficult. If you want to understand how a strong brand can help a business keep consumer attention high speak to an expert at branding torquay who can help you control how your stakeholders perceive your business/brand.
Recognition: as mentioned above, branding helps your business stand out from the rest. It helps your stakeholders recognise you instantly no matter where they may see you – online, offline, or in a location different to where the business is located. Distinct, consistent branding translates to more people recognizing you instantly – like a popular celebrity. The benefit of distinct branding is that it can capture the imagination of the consumer to remain in their minds even if they are not ready to be a customer just yet. When the occasion does come up for considering a purchase, if your brand made an impression, they will be ready to take the next step towards purchasing your brand over another brand they haven’t noticed or haven’t made an impression on them. Branding, therefore, is critical for a business.
Trust: if you have been working on presenting a consistent, approachable, trustworthy brand image for some time, chances are that your consumers will relate to your business as a reliable and trustworthy brand. Of course, building trust among stakeholders takes time. You have to always be seen to be doing the right thing by your consumers and be seen to be consistent in this approach. This is why branding is a closely monitored aspect of integrated marketing communications in a business – everything the business does has an impacton its image and reputation.
Effective Marketing Communications: branding works together with integrated marketing communications to make it focused, consistent and effective no matter what the messaging is and what the chosen platform is. The last thing you want to do is confuse your stakeholders with messaging that is not representative of what your business stands for. Having your brand guidelines in place and understanding the dos and don’ts will ensure your Marcom activities are on target every time.